Blueberry Bran Crunch

A fun new cereal!, I thought. Wrong. It is not fun. But it is a new cereal, so here we are. It also has 'bran' in the name, which maybe should have tipped me off as to its unfunness. But I like Raisin Bran and I mildly enjoy both the frosted & complete brans (although they aren't really fun). Blueberry is a good fruit and crunch is a fine noise to make. So then, what happened here? It's just boring. The blueberry is flavoring only, and not bits like raisin bran has raisin bits (aka raisins). And the flavoring is kinda artificial, like a cheapo blueberry muffin. It's still an OK flavor, but it isn't good. The bran is soggy and typical of kelloggs. As far as I could perceive, there were no crunches. Ho hum. At least there's fiber! 

Overall
Cost: 5/10
Taste: 6/10