Look at that lil Pikachop. My entire pokemon knowledge comes from cultural osmosis, linguistics papers, and Sonic video game crossovers, so that is to say, I'm not really the target audience for this branding. But I had a Target gift card to use up (I think the Target boycott is basically indefinite at this point) and thus I bought all the Target exclusive snacks I could find with it, which turned out to be mostly Pokemon branded for some reason. Much to my brand-curious disappointment, this is actually just a regular pop tart flavor (though I hadn't tried it before), only they changed the name from "confetti cupcake" to "vanilla cupcake" and put some pokemen on the box. (I think there was this Pikachop, a Charmando, an Ivysaur, a Squirtle implement, and one other little monster). Is Pikachu vanilla-coded? I guess he (they? she?) kinda is.
ANYWAY, this is actually a pretty good pop tart flavor, which I don't say often. It tastes like very sweet store brand cake. Is that a good tasting food? Well, depends if you're comparing to other pop tarts (yes) or other foods (no). The sprinkles are extremely unevenly distributed, but they are fun too. The main con (apart from the dietary content) is that there is a still a weird kinda metallic/chemical aftertaste. Not crazy strong, and it might be the sprinkles, but it prevents me from fully thinking "yes, I like this." Still it stands out among PopTart because the inside and outside blend together very well, almost like the Toaster Donut I tried yesterday. Kati, what is your diet right now?? (For those dieticians in the audience, there are a lot more new flavors of packaged junk than there are new brands of veg and egg to review, OK?? Doesn't mean I'm not eating veg and egg! Mind your business!)
Overall
Cost: 6/10
Taste: 7/10?





