Choc-au-lait is a silly name, played very seriously here. Two thumbs up. Yes, I really went deep into my baking chocolate stores when I was snowed in, and now they're fully depleted. But I actually did bake with these (in addition to eating some as a wee snack, of course)! They taste a lot like the outside of a Hug, which isn't the greatest tasting white chocolate (maybe there really is no great tasting white chocolate and my childhood memories aren't to be trusted?) but did grow on me. Most importantly, these are white chocolate chips that are safe! (Allergy-wise and brain diet wise, if we still cared about that last thing). They're a small size, like a normal chocolate chip (serving size=30), which is notable because the Guittard milk choco chips are like twice as big as these (serving size=12). The small size is less fun but probably better for melting, baking, etc. Overall I am not blown away with delight, but these are the only nut-free white chocolate chips I know of, so they are very important nevertheless.
Overall
Cost: 4/10 [~15$]
Taste: 7/10
Market importance: 10/10
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