I am, admittedly, a couple of years late to the La Croix ("La Croy") trend, but I got there eventually, thanks to Amazon Pantry. Anyway, I get the hype. These are really refreshing, feel good on a sore throat, 0 calories, easy hydration on the go, etc etc. I guess the innovation here is popping flavored sparkling water into a single-serve can instead of a huge bottle, but it was on point. I'll probably get another flavor next time I go to the store, even though it makes me feel a bit like a tool.